March 28th, 2023

Positive results for the Laiterie de Coaticook campaign


The CHUS Foundation is proud of the results of the original campaign conducted by the Laiterie de Coaticook.

Roxanne Provencher, Marketing and Communications Manager, Laiterie de Coaticook, Myriame Provencher, Human Resources Manager, Laiterie de Coaticook, Judithe Provencher, Production and Quality Manager, Laiterie de Coaticook and Martin Clermont, General Manager, Laiterie de Coaticook. CHUS Foundation
From left to right: Roxanne Provencher, Director of Marketing and Communications, Laiterie Coaticook, Myriame Provencher, Director of Human Resources, Laiterie Coaticook, Judithe Provencher, Director of Production and Quality, Laiterie Coaticook and Martin Clermont, Executive Director of the CHUS Foundation

The sale of boxer shorts, in the colors of Neapolitan ice cream, which took place last December and January, enabled $46,000 to be donated to the CHUS Foundation. Part of this amount, $6,000, will be directed to pediatric research.  

"It's really important for our company to contribute to the health and care of our region. We are very happy to have had the support of the Eastern Townships community and even other regions for the sale of our three color boxers. Launching this product, knowing that it would have a concrete impact, doubly motivated our team.

explains Roxanne Provencher, Marketing and Communications Director of the Laiterie Coaticook.

"It is reassuring to be able to count on local businesses that help us reach our goals and accomplish our mission. The Laiterie Coaticook is a perfect example and I want to thank its entire team for this initiative!"

adds Martin Clermont, Executive Director of the CHUS Foundation.  

Boxers still available

People interested in supporting the cause by purchasing a pair of "Neapolitan boxer shorts" can still do so directly at the CHUS Foundation offices at 530 10th Avenue South in Sherbrooke or at the Foundation's boutique at Hôpital Fleurimont. This is a great opportunity for Easter!  


Entreprise Papillon

For its commitment to the CHUS Foundation, the Laiterie Coaticook is officially recognized as a Papillon company.  

46 000 $

Other news

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