News
In March 2022, after 10 years of using the previous logo, the CHUS Foundation launched a new brand image that is more current, more modern, more in line with its image. Over the past two years, the entire population has experienced more difficult times with the pandemic and all the changes it has brought in terms of changes in everyone's lives. The Foundation wanted to breathe a breath of fresh air into its image as its activities slowly resume their pre-pandemic course.
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“The arrival of a new logo, new colors and new fonts in the Foundation's graphic environment is timely. We all come out of this pandemic a bit tired, and it's nice for everyone to see the result of a new visual identity that is more like us. The team is very happy to be able to be associated with this brand image, and we hope that our volunteers, partners and donors will also identify with it! ”, mentions Martin Clermont, director general of the CHUS Foundation.
The new brand image
Those who remember the previous logo will notice that the essential has been retained: the butterfly. The butterfly is synonymous with evolution, change, achievement, happiness, positivism, and these attributes are still very much in line with the mission and values of the Foundation. So we wanted to keep it, but make it more modern. The butterfly symbol in the new logo also includes a heart, since the CHUS Foundation is at the heart of population and health.
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The color orange has also been retained in the new logo. Orange is energetic, lively, warm and synonymous with determination and success. The Foundation had no reason to want to disassociate itself from these attributes. However, the new graphic standards are much less rigid than before, since they include a varied color chart, which allows for greater flexibility in the use of the logo.
For us, the arrival of this new brand image was synonymous with website redesign. Indeed, in order to be able to demonstrate all the flexibility of this new graphic environment that is now that of the Foundation, we thought it would be good to review our entire website, which is used to teach you more about our mission, but especially about everything that you, donors, can achieve with your donations.
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News
Nearly 50 years ago, the idea of creating a foundation to help his hospital arose in Normand Therriault's head. So, director of technical services at the Centre hospitalier universitaire de Sherbrooke (CHUS).
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The issues surrounding women's health are multiple and the field of research still remains a great area to be explored further.
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A year ago, we met Josée, Mathilde's mother, who suffers from epilepsy and is receiving treatments here in Sherbrooke. On this International Epilepsy Day, we asked Josée for news about her daughter.
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The hearts of all employees of the CHUS Foundation were overflowing with gratitude last Thursday as we celebrated the global day of the word “thank you”.
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Do you know why we need you? To offer the best care to people here, close to home.
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It is with great pride that the CHUS Foundation announces that it has raised a record amount of $48,617,950 during its major campaign, which began in 2018 and which just ended in March.
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Une toute nouvelle campagne de financement au profit de la Fondation du CHUS vient de voir le jour grâce à la Laiterie de Coaticook!
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Vers des traitements antidouleurs plus efficaces et sécuritaires que les opioïdes?
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The CHUS Foundation is appealing to donors to finance a new integrated operating room, at the cutting edge of technology, at the Fleurimont Hospital of the CIUSSS de l'Estrie — CHUS.
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This week, the CHUS Foundation launched an advertising campaign to boost the last wave of its major 2018-2022 fundraising campaign.
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The CHUS Foundation announces the awarding of $470,000 for a research component on bladder cancer.
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Se tenait ce soir la 10e édition de l’émission annuelle Au cœur de la vie de la Fondation du CHUS, en collaboration avec Radio-Canada. Les dons amassés au cours de la soirée étaient le point culminant de la collecte annuelle, permettant d’atteindre la somme de 5 537 803 $.
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